ICONLAY builds intelligent infrastructure that helps property developers present, explain, and sell projects to buyers anywhere in the world — in any language, at any hour.
In 2025, a Pune builder showed us his project — 80 units, thoughtfully designed, competitive pricing, great location. He had a steady stream of overseas inquiries from Dubai and London. Not one of them converted.
They couldn't visit. His website had photos and a "Call Us" button. They called, got voicemail, and booked with a competitor who had a walkthrough. The builder lost ₹4.5 Crore in that quarter alone — not from bad product, but from a broken digital sales experience.
"You've built a brilliant property. Your buyers just can't experience it from 3,000 miles away. That's the problem we decided to solve."
We started asking: what if every builder — not just the biggest ones — could give every buyer a full, intelligent, immersive experience from anywhere in the world, in any language, at 2 AM? ICONLAY is that answer.
The project that started everything
18 overseas inquiries from Dubai, UK, and Singapore. Website: 6 photos + "Call Us". Missed calls. Messages unreplied at 2 AM. Zero conversions from the entire overseas pipeline. ₹4.5 Cr lost in Q3 2025.
AI tour live in 48 hours. Voice agent answers in English + Arabic. SCORE alerts fired for 3 hot leads. 3 deals closed in 60 days. ₹2.55 Cr recovered from overseas buyers who never visited the site.
ICONLAY builds intelligent tools that help property developers present, explain, and sell projects to buyers anywhere in the world. From immersive AI walkthroughs to multilingual voice agents and real-time lead scoring — the same infrastructure once available only to the top 1% is now accessible, affordable, and deployable in 48 hours.
By 2030, ICONLAY will power property sales across 50+ countries in 25+ languages — for every scale of development, from boutique buildings to large multi-tower townships. The platform vision is simple: every serious buyer deserves an intelligent experience, and every developer deserves to know who is ready to buy.
Every feature, every decision, every design starts with one question: does this help a builder sell more? We are not a SaaS product trying to be everything. We are a sales system for real estate, period.
Speed is respect. A builder who sends us photos on Monday expects to be live on Wednesday. Not next month. Not "once the renders are ready." Urgency is in our DNA because every day without ICONLAY is a day buyers leave without a name.
Every rupee and dollar is listed publicly on our pricing page. No hidden fees. No lock-ins. No "call for pricing" nonsense. Builders work hard for their money and deserve to know exactly what they're getting before signing anything.
ICONLAY is proudly built in Pune, Maharashtra. We understand the global buyer journey, the Indian real estate ecosystem, the RERA landscape, and the ambition of Indian developers to reach a worldwide audience. Local roots, global reach.
We don't sell feature lists. We sell outcomes. Faster sales cycles. More overseas buyer conversions. Fewer missed leads. Better lead quality. If a feature doesn't demonstrably move those needles, we don't build it.
When a builder succeeds with ICONLAY, we succeed. We are not a vendor; we are a growth partner. Our best clients are builders who share data, push us on features, and trust us to evolve alongside their projects.
ICONLAY is led by Manas, focused on building intelligent tools that help property developers engage and convert buyers globally.
"Every builder I speak to has the same look when they see ICONLAY live for the first time — the look of someone who realises they have been leaving money on the table. That look is why I build."
— Manas, FounderWitnessed a Pune builder lose an entire quarter of overseas buyer inquiries due to a broken digital sales experience. Started building the first prototype.
ICONLAY v1 deployed on first builder project — AI tour + voice agent + basic lead scoring. First WhatsApp hot lead alert fired. First overseas buyer deal closed in 4 days.
Full 5-product platform launched: TOUR · VOICE · SCORE · QR · RENDER. India + International pricing. 8 market activations. iconlay.space goes live.
Scaling to Dubai · UK · Singapore · USA markets. 25+ language AI Voice Agent. Enterprise builder partnerships. Township-scale deployments in India.
Home market · HQ
Premium residential
Tech corridor housing
Pharma city developments
International buyer market
British-Indian diaspora
South Asian expat market
NY, NJ, CA — overseas buyers
The developers who win the next decade will use AI to engage and convert global buyers before anyone else does. Book a live demo and see what's possible with your own project.