Buyers explore
They can view spaces, understand the layout, and look at the homes in your project.
The interactive property showroom
Let buyers experience your property before they visit.
Give buyers one place to explore your project, understand their options, and get answers. Help your sales team see what matters to each buyer and follow up with more context.
ICONLAY / Property showroom
Explore the living room ↗
Explore spacesAsk questions
Simple from the first click01 02 03
How ICONLAY works
From the first look to the next conversation, ICONLAY brings the buyer experience and your sales team closer together.
Buyers ask
Your AI property assistant helps answer questions about the project, day or night.
Your team connects
See what buyers are interested in, so your team can have more relevant conversations.
Everything in one experience⌂ ▦ ✦ ↗ ⌖ ▤ ◷ ↗
Show more than photos and floor plans.
Bring key project information and interactive tools together in one place, so buyers can explore at their own pace.
Interactive property tour
Let buyers explore rooms and spaces at their own pace.
Homes and layouts
Help buyers understand different unit options and floor plans.
AI property assistant
Answer common project questions while buyers explore.
Buyer insights
Understand which spaces and options draw buyer interest.
Project information
Bring key details, amenities, location information, and project highlights into one clear experience.
Sales team view
Give your team a clearer picture of what a buyer explored and the questions they asked.
Always available
Let buyers revisit the showroom and get answers even when your sales office is closed.
Next-step prompts
Make it easy for interested buyers to ask for more information or request a site visit.
Built around the buyer
Make it easier to picture life in the property.
A home is a big decision. ICONLAY helps buyers understand what you are offering before they take the next step.
✓Explore without rushing
✓Get clear answers in one place
✓Move from interest to a site visit
A more engaging first look
Present the property as an experience, not just a collection of images.
From first look to follow-up
One connected buyer journey.
Buyers often explore a project at different times and from different places. ICONLAY gives them a clear path to learn more, while helping your team prepare for the next conversation.
STEP 01 · DISCOVER
Get a feel for the project
Buyers open your digital showroom from your website, a campaign, or a shared link. They can start exploring without needing a guided call.
- See the project at a glance
- Explore spaces and amenities
- Understand the main highlights
STEP 02 · UNDERSTAND
Explore the details
They can review layouts, compare available options, and ask common questions as they learn what fits their needs.
- Review home and floor-plan options
- Ask questions in plain language
- Return to details when needed
STEP 03 · CONNECT
Continue with your team
When a buyer is ready, your team can use the interest shown in the showroom to make the conversation more useful.
- Follow up with relevant information
- Answer remaining questions
- Discuss a site visit or next step
More context for your sales team
Know what caught a buyer’s attention.
A form submission tells you that someone is interested. Their showroom activity can help add context to that interest.
✓See which areas or features attracted attention
✓Understand common questions buyers ask
✓Use those signals to guide the next conversation
The exact information available depends on the features and tracking configured for your project.
SAMPLE VIEW
IllustrativeProject interest overview
Showroom visitsActivityUnderstand visits over time
Popular spacesInterestSee what gets attention
Floor plansHigh
AmenitiesGood
Living spacesHigh
Project detailsSome
Illustrative interface — not live customer data.
Made for property teams⌂ ✦ ◎
Useful across the sales process.
ICONLAY can support different teams involved in presenting and selling a property project.
Developers
Present a project consistently across your website, campaigns, and sales conversations.
Marketing teams
Give campaign visitors a more engaging place to learn about the project after they click.
Sales teams
Use buyer questions and areas of interest to make follow-ups more relevant.
Designed around your project
Your project. Your brand. One clear experience.
ICONLAY is shaped around the information and materials you already use to present your project.
✓Use your project images, plans, and approved information
✓Match the experience to your project’s look and feel
✓Share it online and use it to support sales conversations
01
Understand the project
We review your project goals, audience, and available materials.
02
Shape the showroom
The experience is organised around the details buyers need most.
03
Review and launch
Your team reviews the experience before it is shared with buyers.
Common questions
Good to know.
Is ICONLAY just a website or a chatbot?
ICONLAY is an interactive digital showroom for a property project. It can bring property exploration, an AI assistant, and buyer-interest insights into one experience. It is more than a standard project page or a standalone chat window.
Do buyers need to install an app?
The showroom is designed to be accessed online through a shared link or website, without requiring buyers to install a separate app.
Can it use our existing project material?
Project images, floor plans, amenities, and approved information can be used to shape the experience. The final scope depends on the material available and the features selected for the project.
Can our sales team use it during meetings?
Yes. The showroom can support online buyer journeys as well as guided conversations where a sales representative walks a buyer through the project.
Does the buyer insight view show live data?
The example shown on this page is illustrative. Available reporting depends on the configuration and tracking implemented for your project.
How do we see it for our project?
Request a demo and share a few details about your project. The ICONLAY team can walk you through a relevant example and discuss what would be suitable.
For real estate developers
Let’s talk about your project.
Share a few details and tell us what you are building. We’ll use your answers to start a more useful conversation about ICONLAY.
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What happens next?
Your email app opens with your answers filled in, ready for you to review and send.